Whilst I neglect this blog like a fool, I have at least been busy writing up the ClickZ conference for State of Digital.
The conference itself was a mixed bag in terms of quality speakers, some were more forthcoming with actionable information than others. Two of my favourite presentations, one about the success of Amazon and the other about Schema.org were embarrassingly useful. The ideas shared in those two sessions will influence my thinking for some time to come. Besides, I’ve always wanted to get a client to implement Schema but always struggled to make a compelling business case, as it turns out there is very little data out there. Until now. Brilliant!
The posts can be found as follows:
The posts on Amazon and Schema markup will be going live shortly and I will add links when they are alive.