Kindly citizens of the internet, I have a vision.
In this vision, those fashion-y ladies who tag their #OOTDs (Outfits of the Day) can go beyond just tagging the brand, but instead tag the specific item they are wearing. It would demystify a lot of the blogger wardrobes that always seem so elusive, but also, from a business point of view, the opportunities to then boost sales and cross-promote a related look or item is enormous.
Imagine, you see something like this, but you can itemise everything.
The User Story would go something like this:
1) Spot cool-as-cool photo of some flighty ingenue epitomising the look you have decided to go for this season.
2) You research said ingenue’s online persona. If that’s how she plays it.
3) Finding her online persona, you can find the post and then…
4) Look at the specific tags of the outfit.
eg Alice and Olivia – Courtnee Dress (via a drop down menu perhaps? Arranged by most popular, most liked or most searched or something else, and this itself could also be a micro-advertising opportunity for brands)
5) The tags lead back to the item if it’s still available. Perhaps even to your size too, although this would be hard to do as every brand handles size filters differently.
The brands would then pay Instagram (or Pinterest, where it would also work) for the traffic, or the sale, depending on their specific business goals.
However there’s also an opportunity to sell ad units to brands selling ostensibly similar items.
There’s even a broader social network opportunity too, as you could then follow and track people’s outfits. There could be some cool data too, everyone loves Celine for example, but how many people really wear it? Likewise, just tracking cost per wear etc could be quite fun, or summarising the user’s style in a year-end summary, rather like Spotify’s “your year in music” roll-out.
Hours of fun for the fashion set.
Clearly, there are a few things to think about:
– I’d need access to historic product feeds as well as current ones.
– I’d also need a long, long list of brands, past and present.
– it would help if there was an accurate sort of ‘smart’ way of uploading your wardrobe without having to scroll through a long list of product items, if we really wanted to go to town I suppose the app could tie-in with any digital receipts, scanning the the item barcode, thus storing and pulling the product data directly. Or perhaps visual product recognition software is good enough to at least identify the item of clothing from a photo of you in it, thus narrowing it down enough so it’s quick to tag your specific item. Amazon have something of this sort in it’s app, so the technology exists, but I’m unsure how good it is.
– for vintage items, the user would have to enter it in but this still gives an opportunity to produce ad units for any brands selling similar products.
Anyway, just an idea.