I’m reading a fascinating book by Frank Rose, The Art of Immersion.
In reading it, it also got me thinking about the now rather abused phrase “high quality content”. We all know what this means, we all recognize it when we see it. But this book got me thinking more about where the need for “high quality content” came from.
Follow me and I shall explain…
But first, some content. The Art of Immersion details the profound changes taking place in all media now, thanks to the opportunity to now interact with the content. Frank Rose labels this co-creation and tracks its history and, more importantly, where this co-creation might lead. I will cover this in more detail when I have completed the book, however last night I read one passage which made me view links in a new light.
Essentially, he reminded me of something that I already knew: world wide web. There’s a clue right there. The invention and use of hyperlinks as a mean of ordering information is exactly that, a web, linking simultaneously in lots of different directions to lots of different things. A link is the preferred mode of passing from A to B and then to F, Z, 23, AB47 etc. Essentially, the link allows us to flit from information hub to information hub in a non-hierarchical manner.
Non-hierarchical. We can move via free association, rather than rigid taxonomy. Links are merely the mode of transport.
So, with this in mind, given that links are the means of sorting the wheat from the chaff, your content had better be extremely authoritative to be worthy of a link and to not end up in the internet abyss. A web publisher must find it so valuable, so insightful, so funny, so cute, so unmissable, that they do not want it to vanish, they want to be able to find it again and allow their readers to enjoy it too.
This may be an obvious point for many, it was just a new, deeper way of looking at a familiar problem, and don’t we all need that from day-to-day?